Like showing different combinations to people browsing from specific, mobile devices, locations, or times of the day. Unlike expanded text ads, you lose the exact control over how an ad shows up, but Google might be able to adapt the ad in a way you wouldn’t be able to manually. That means including the right keywords, USPs and CTAs. All you need to do is provide the highest quality inputs you can. Instead of having to carefully craft each Google Ad to perfection, RSAs put less pressure on writing out each ad. So it’s clear that this change is less than ideal for advertisers that like to have control over their ads.īut are there some benefits of using responsive search ads? Now, because of the limited insights into the performance of each asset in RSAs, it’s close to impossible to figure out which ones perform best. Text Ads have always been a good place to A/B test taglines or unique value propositions to see which ones work better. Yes, Google finds out the combination of assets that work well, but it fails to provide you with enough metrics and results to understand how each version of the ad performs. Another downside of RSAs is the lack of insight on the ad combination OR the performance of each asset. That means Google might start showing combinations that are less than ideal. Since ad combinations are managed by Google’s algorithm, you don’t have control over what the ads will actually look like. But in reality, there are quite a few downsides to using RSAs. Like I said before, Google might tell advertisers that it’s great to move from Expanded text Ads to Responsive Search Ads.
This setup has made it a lot easier to manage ads, as you no longer have to do all the heavy lifting. Then, with the help of machine learning, Google analyzes these assets to figure out which combinations perform best. In contrast to expanded text ads, RSAs allow you to add a lot more headlines and descriptions to your ad. They first came out in 2018 as an alternative to Expanded Text Ads, and have today almost completely replaced them. Responsive search ads (or RSAs) are the default ad format for Google Search Ads. Uploading responsive search ads with Google Ads Editor.
#Google ads offline editor how to
How to Optimize Your Responsive Search Ads.How to keep using Expanded Text Ads (until June 2022).
Responsive Search Ads Taking Over From Expanded Text ads.